Crisis Communication and Image Management. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. (4 Hours). We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Boston, MA. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. (4 Hours). Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. 617.373.2000 COMM6505. Crisis Communication and Image Management. (4 Hours). Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. COMM3445. Undergraduate Masters PhD Graduate Certificate. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Sports communication is an emerging area within communication studies and journalism programs. Communication, Technology, and Society. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. (3 Hours). This group is a great way to network with potential full-time, part-time and cooperative education employers. (4 Hours). Arguing Human Rights. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Special Topics in Marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. COMM1000. Focuses on the Internet and the World Wide Web. (3 Hours). Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Brand & Creative Murphy Gilson murphyuw@uw.edu. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Explores the relationships between communication, social identity, and social inclusion. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." COMM1255. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Family relationships are some of the most important and influential relationships in which people are involved. Includes the use of microphones, headphones, and recording equipment while in our audio lab. TTY 617.373.3768 Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Offers analytic insight on methods people use to communicate different types of social action through body language. First, they had to sign up for a presale list with Ticketmaster a week prior. Understanding the Platform Economy. About the Opportunity. Voice-Over Artist. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Political Communication. May be repeated without limit. Boston, MA. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). The chart below is just one example of a four year plan at CAMD. Develops skills in public communication. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. COMM2300. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. MKTG4508. (4 Hours). Emphasizes the production and successful interaction with electronic and traditional supportive media. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Digital Marketing. Diversity & Inclusion. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Special Effects and Postproduction for Television. Offers students the opportunity to gain hands-on experience in the communications industry. (4 Hours). Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Youth and Communication Technology. COMM2655. Introduction to Marketing in a Global Context. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. | Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Communication Ethics. Web Request. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Digital Marketing. Free Speech in Cyberspace. MKTG4506. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Online Communities. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Theories of Conflict and Negotiation. Full-Time. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. (1-4 Hours). Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Visual Communication. Group Communication. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Engaging Customers and Markets. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. (4 Hours). Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. | COMM3309. Encourages students to share and translate their findings for relevant academic and professional communities. (4 Hours). The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Content is adapted by the faculty depending on the location of the class. Investigates how companies can create customer value through artificial intelligence. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Ernest Rollins | Media Coordinator. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. MKTG4720. Explore Our Degrees Gather Here. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. MKTG6320. Sports, Media, and Communication. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Television Studio Production. Further internship details are available in the department office. (4 Hours). Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. (3 Hours). New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Designed to prepare students to work with audio in modern media settings. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Marketing research helps businesses know their customers and aids in business decision making. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Consumer Behavior. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role.